A US chain’s plan to sell its version of Mexican food to Mexicans with a first branch south of the border has prompted bemusement, skepticism and anger among local people. Chipotle Mexican Grill, known for its customisable burritos, tacos and bowls, has more than 4,000 locations worldwide and announced that it was expanding into Mexico in what it described as a significant milestone. The first restaurant will open in the upmarket neighbourhood of San Pedro Garza García in the city of Monterrey in the northern state of Nuevo León.
Many social media users expressed excitement at the prospect of Chipotle’s arrival in Mexico, but others were less than impressed.
