Ivanka Trump Criticized for Beach Horseback Video

Ivanka Trump faced a wave of online criticism after posting a horseback‑riding video that many viewers described as out of touch with everyday Americans.

The clip, shared on X and Instagram, shows a woman galloping along a beach at sunset to Coldplay’s “Viva la Vida.” The post quickly went viral, amassing more than 15 million views on X, though it was not clear whether Ivanka herself was the rider.

Users from across the political spectrum took to the platform to voice their displeasure. Some pointed to rising living costs and compared the carefree scene to the struggles of ordinary Americans. A GOP podcaster said, “We can’t afford gas, food or tuition…here’s a video of Kai’s luxury dorm, Ivanka riding a horse.” Other comments mocked the post as “Let them eat cake” energy or questioned whether she was racing to a nuclear bunker. The X account Republicans Against Trump noted that the family was “so out of touch.”

The criticism comes amid broader scrutiny of the Trump family’s wealth. In her first year back in office, President Trump’s personal income rose to $2.2 billion, and his wife and husband Jared Kushner recently paid $1.4 billion for an island off Albania that they plan to develop into a luxury resort. The project has sparked protests in Albania after the island was revealed to be a nature preserve.

Other users linked the video to an August investigation by The New York Times that found the administration’s Bureau of Land Management was quietly selling thousands of wild horses to buyers who then shipped them overseas for slaughter. An X account associated with former Vice President Kamala Harris wrote, “Your dad is selling wild horses on federal land and shipping them off to be slaughtered.”

Not all comments were negative. One user asked, “Why is this pissing off liberals? Have they never been on vacation in the Caribbean? …I don’t get it. Are we not supposed to enjoy life?”